Management and Consulting Services for Golf Clubs

Regent Partners will evaluate every department of your club by focusing on “What Right Looks Like” and evaluating your club against that standard. After visiting your club and conducting the audit, Regent will prepare a detailed report and present the findings and the recommendations for your club in order to find the correct balance between the “Member Experience and the Financial Performance of the club. Regent believes that each segment of a club’s business should be operated like the best companies that specialize in that area (ie: operate the F&B like a great restaurant company) The audit process will probe the following areas:

• Golf Operations
• Accounting and Finance
• Human Resources
• Golf Course Maintenance
• Membership, Tournament and Banquet Sales
• Marketing and Brand Position
• Food & Beverage /Catering
• Governance
• Tennis, Fitness and Pool Operations

“When we engaged the partners at Regent Golf, our club was not participating in the strong growth in the market and of the other clubs within our market. After the audit process, Regent provided a strong business case for making changes to the way we operated our club. They identified numerous revenue opportunities at the club as well as labor savings of over $200,000 annually. We implemented those changes with their help and saw our revenues grow and payroll costs go down. The members never noticed the payroll savings as the “Member Experience” improved with more efficient operations. We are now back on track and growing profitably”

Former Board President -South Carolina private country club

Part of finding the “Optimal Balance” is to measure the level and depth of your members satisfaction with all areas of the club. Regent uses on-line technologies to customize each survey to fit the club’s needs. This process includes structuring questions to help ownership understand the level of member satisfaction while providing real data on difficult issues facing the club and key investments that should be made at the club. Regent can provide a cost-effective way to determine the level and depth of your members satisfaction.

“We are convinced that getting feedback from our members every year is essential to meeting and exceeding the expectations of our 1,800 members. Our annual survey provides us with a scorecard for each area of the member experience at our club. Regent has done our surveys for a number of years and the survey and report provide our club with invaluable information that provides a comparison to previous years so that we can chart our progress.”

GM-Florida private country club  

Every club is its own unique brand and should have a well- defined “Vision statement ” for the “future”, a “Mission Statement defining its real purpose for being and a well- articulated Brand Positioning statement that helps guide all decisions for the club while making a statement to the marketplace about “Who we are”. Regent Golf partners can guide the club through this process in a one -day workshop.

"After 50 years as a private club, our Vision, Mission and Brand Position had changed. The Regent golf partners helped us recraft those statements to reflect who we are as a club today. Now that this has been done, we have a much clearer set of criteria in which to make decision for the club"

GM-Florida private country club

Replacing normal attrition of members and attracting new members to a club is the “life blood” of any club. The product and the membership categories must first be right for the market in order to effectively market to new members.  Marketing to today’s potential members is more difficult than ever before but new media tools available to make this process easier and more successful. Regent Partners and through its collaboration with Pipeline Agency can provide the right campaigns and processes.

"Regent partners helped reshape our membership products and our approach to the market. In 6 months, we added over 100 new members to the club. To say we are delighted is an understatement."

Board member-Kentucky private country club

Our experience has taught us that clubs spend too much time building annual budgets and are often based upon historical information only.  This can be a time-consuming endeavor without the right tools to streamline the budget process. Regent has a comprehensive budget tool and process that can easily build a zero- base annual budget in five days or less. Don’t spend more time than is needed and still not have a budget that works. Remember “What Right Looks Like”.

Testimonial from Holly Tree

“In the past, we would spend several months building a budget each year with a very time-consuming process. Regent told us they would work with our team to build a zero-based budget in in 5 days. I didn’t believe it until we completed the process and had a great budget for the coming year. The club made a $300k turnaround and came very close to the budget while still making some investments in the club. I am a believer in Regent’s budget tool and process.”

Controller at a private club in South Carolina

Every pro and their caddie have a game plan for playing every golf course on the Tour. Planning to be successful at your club is not really much different. The pros develop and plan then use all the tools at their disposal to execute to perfection. Regent has consistently helped clubs to build both short term business plans as well as longer term strategic plans. Here is the Regent process: